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4 Ways To Make Your Business Proposal Stand Out

Updated: Oct 15, 2019


As we all know, a huge part of business growth is actually winning the client. Proposals are something that most business owners have to create, but sometimes we start sending them out on autopilot. It's important to review your proposal creation process frequently. Here are a few things to think about when creating new proposals or revising old proposals:

1. Make it look good. There are plenty of statistics about first impressions. The initial impression a potential client gets from looking at your proposal can make an impact on whether they go with you or a competitor. Consider having a template professionally designed so that you can plug in relevant, yet personalized information, and you don’t have to waste time focusing on the design of the proposal.

2. Make it about them, not you. Instead of first focusing on all of the unique things that your product or service can do (initially), keep the focus on how you are going to fix their specific problem. How will you remove the frustration for the client? How will it save them time or money? How will your solution make their life easier?

3. Keep it clear.

For example, breakdown costs in a way that is clear and easy to understand. Itemize what you can and explain what each cost includes. Potential clients want to have a clear understanding of what you are offering without having to dig too deep and run too many calculations on their own that should already have been done for them. You also want to remove any potential later confusion (a client thinking they are paying for something that they aren’t getting or vice versa).

4. Stay positive, yet real. Let’s be real, proposals can be dry and boring. Use positive and engaging words where you can, while staying away from too many industry buzzwords that are overused or filler words. Try to stay away from words like “very” or “really."

At L.A. Financial Management, we love being a part of each stage of your business and having a hand in your growth. From startups to SMBs, we enjoy being there every step of the way. Contact us today with further information as to how we can help support your growth.


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© 2017 by Lara C. Azoy, CPA. 

DISCLAIMER: The views and opinions expressed here and at www.la-financialmanagement.com are those of the authors and do not necessarily reflect the official policy or position of L.A. Financial Management. Any content provided by our authors are of their opinion, and are not intended to malign any religion, ethic group, club, organization, company, individual or anyone or anything.

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